Which feature is least important when selecting frames for children?

When selecting frames for children, brand name recognition is the least important feature to consider. The primary concern when choosing eyewear for children revolves around their safety, comfort, and usability. Durability is critical because children are often active and may subject their eyewear to more wear and tear. Lightweight construction is also essential to ensure that the glasses can be worn comfortably for extended periods, preventing discomfort or issues like sliding down the nose. Color and design appeal can help encourage children to wear their glasses, making it a significant factor in acceptance.

In contrast, brand name recognition does not directly influence the functional aspects of the eyewear or its suitability for a child's needs. Kids are less concerned with brand prestige than with how the glasses fit and work in their daily activities, making this aspect the least relevant in the selection process.