What should be the immediate action when a consumer complains of severe eye pain?

When a consumer complains of severe eye pain, the most appropriate immediate action is to refer the individual to their eye doctor. Severe eye pain can signal a variety of serious conditions, such as glaucoma, corneal abrasions, or retinal detachment, which require professional evaluation and treatment. Prompt referral to a qualified eye care professional is essential to prevent potential complications and preserve vision.

While taking a complete history, examining the external eye, or checking the pupillary response can provide valuable information in some cases, they do not address the urgency of the situation. These actions may delay necessary medical intervention and are not suitable substitutes for the immediate referral. In cases of severe eye pain, prioritizing the safety and well-being of the patient through timely referral is crucial.