What is the primary goal of the first few minutes of contact with a new consumer?

Generating a feeling of confidence in your ability during the initial moments of contact with a new consumer is crucial for establishing a positive rapport. Confidence can significantly impact the consumer's willingness to engage with you and trust your recommendations. Building this foundation of trust leads to stronger relationships and can enhance the consumer's overall experience. When the consumer feels confident in your expertise, they are more likely to follow your guidance and make informed decisions regarding their optical needs.

Other options, while important in the overall sales process, are secondary to this initial establishment of confidence. Commencing a selling conversation without first ensuring the consumer feels at ease may come off as pushy or insincere, which can hinder effective communication. Inquiring about budget and verifying acuity are certainly essential steps, but they should come after a sense of trust has been built. Prioritizing consumer confidence lays the groundwork for a smoother, more effective interaction moving forward.